Physician Insights
HCP insights can inform marketing strategies by providing insights into the right messaging, channels, and tactics to reach and engage with HCPs and patients.

Maximize the impact of every answer with Medformers physician insights platform

HCP insights can inform marketing strategies by providing insights into the right messaging, channels, and tactics to reach and engage with HCPs and patients. This can help businesses develop marketing campaigns that resonate with their target audiences, build brand awareness and loyalty, and drive sales.

Targeting right HCP for real-time insights

Identify high-impact Healthcare Professionals When planning HCP insights, accurate targeting is critical to ensuring efficient personal and non-personal insights investment.

Medformers HCP Targeting and Segmentation Solution helps you achieve more accurate HCP targeting by generating insights from multi-dimensional physician profiles, including patient potential, degree of innovativeness, network membership, etc.

Medformers advantage

We are more than just a HCP insights platform. We are an active community of physicians that want to contribute insights to help advance healthcare knowledge and innovation.

Leveraging the world's largest panel of verified healthcare professionals.

Triple Verification

Medformers HCP panel members are subject to three-factor verification of their identities, qualifications, and areas of specialism.

Dynamic Profiling

We securely profile each respondent to effectively pre-qualify respondents based on key screening criteria. Dynamic profiling goes beyond basic user-entered profile information, incorporating rich behavioural and self-declared data to ensure a holistic view of the respondent, their preferences, and their professional interests.

Medformers Wallet

Our incentive payment platform facilitates self-serve management and swift withdrawals, offering multiple fast payment options. Panellists can claim incentives before studies close, fostering high engagement levels.

Ethical practice

Medformers follows excellence in professional standards and practices for our valued business partners. We are members of globally renowned bodies namely Insights Associations, and ESOMAR.

Medformer’s research studies are designed and conducted to support ongoing and dynamic solutions at every stage of the marketing lifecycle. Our capabilities range from qualitative in-depth interviews to multivariate quantitative studies with physicians, payers, and other critical stakeholders in the healthcare space.

Marketing and Brand leaders necessitate a continuous flow of actionable insights regarding the market their assets operate in, along with the context surrounding each product. To guarantee the optimal trajectory for a brand, actionable insights beyond the conventional ATU (Awareness, Trial, and Usage) tracking approach of market analysis are essential.

Some of our research delivery capabilities